Greg led the customer research and pricing division at a global pricing consulting firm for 22 years, conducting over 400 customer insights initiatives across consumer and shopper research, B2B software, the experience economy and services, and CPG.
He provides best-in-class strategic oversight and execution on pricing and value research projects, with extensive experience developing pricing strategy insights from market research and analytics, including innovative research methodologies, predictive simulation models, and dashboards. Greg is a firm believer in the importance of these methodologies and models in understanding customers' willingness to pay and their trade-offs between value and price.
Additional Expertise
- Applies a unique blend of research, pricing, economics, sales, and finance experience to clients' pricing challenges
- Member of the Professional Pricing Society, the Market Research & Intelligence Association, and ESOMAR World Research
- Previous roles include VP of Research & Analytics and Director of Sales & Marketing, with responsibility for revenue management and pricing