Greg led the customer research and pricing division at a global pricing consulting firm for 22 years, conducting over 400 customer insights initiatives across consumer and shopper research, B2B software, the experience economy and services, and CPG.
He provides best-in-class strategic oversight and execution on pricing and value research projects, with extensive experience developing pricing strategy insights from market research and analytics — including innovative research methodologies, predictive simulation models, and dashboards. Greg is a firm believer in the importance of these methodologies and models in understanding customers' willingness to pay and their trade-offs between value and price.
Additional Expertise
- Applies a unique blend of research, pricing, economics, sales, and finance experience to clients' pricing challenges
- Member of the Professional Pricing Society, the Market Research & Intelligence Association, and ESOMAR World Research
- Previous roles include VP of Research & Analytics and Director of Sales & Marketing, with responsibility for revenue management and pricing