Practical thinking from our team on the research, positioning, and pricing questions we help clients work through every day.
Our new client platform brings competitive intelligence, pricing management, and direct advisory support into one connected experience.
Pricing often falls off the agenda during annual strategic planning. Here are the questions SaaS and enterprise software leaders should be asking before finalizing next year's plan.
How conjoint analysis works, when to use it (and when not to), key study-design considerations, an interactive scenario simulator, and a sample-size estimator.
How Max-Diff (maximum difference scaling) studies work, when to use them, key study-design considerations, and an interactive best/worst feature-ranking simulator.
A fast, powerful way to price SaaS add-ons and new feature launches — what expected uptake looks like, how to find an optimal price, and how it pairs with conjoint analysis.
How monadic price testing works, where it holds up against Gabor-Granger and where it doesn't, key study-design considerations, and a side-by-side comparison of the two methods.