A practice management and EMR platform for medical spa and wellness clinics needed to refine its pricing and packaging as the market grew more competitive. The existing tiered offering had evolved organically, and leadership lacked clear data on which features customers valued most, how packages should be structured, and how pricing compared with lower-cost competitors.
- Conducted stakeholder interviews and built a comprehensive feature inventory spanning current functionality and planned roadmap capabilities
- Ran market research with medical spa operators using MaxDiff analysis to identify the features that drive the most customer value
- Used conjoint analysis to test alternative package structures and pricing levels
- Assessed competitive pricing benchmarks and customer segments along the growth journey
- Delivered data-driven recommendations for revised pricing tiers, feature bundles, and monetization opportunities
The recommended pricing and packaging strategy established a clear monetization roadmap while maintaining affordability for medical spa operators. Financial modeling indicated steady growth in average revenue per customer over the following two years, with a longer-term path to further gains after introducing a premium tier. The new structure also unlocked incremental recurring revenue through modular add-ons, while keeping overall software spend a small, reinforcing fraction of average clinic revenue.